Search Engine Optimisation is important, period! Ignore it at your businesses detriment.
It is true a 1st page Google listing for an important search term in your market is a big deal, as more and more people turn online to have their needs met, those businesses without a significant online presence will suffer.
Be honest with yourself when was the last time you used the Yellow pages or even your phone book, I bet quite a while ago if you are a normal human being, there always are the exceptions though but like these media they are becoming extinct.
Search Engine Optimaisation is here to stay and is an important factor in getting your website to rank high enough in Google, the 1st page of Google is the new Main Street for local business.
It is true that there are 100′s of millions of websites online and it’s Google’s massive task to return search results to their customers the searcher, this is Google’s focus returning a quality search result.
Search Engine Optimisation is what you use to build your site in such a manner that your clients and Google’s spiders finds it valuable and thus worthy of being searcher up to their client the searcher and just like you the client and Google hates junk, is your website worthy?
As you will see from the graph the online and mobile market is massive, collectively almost 7 billion people worldwide and forgive if I say this but most of these people fall into some businesses ideal client demographic because they own a computer of cell phone, so it’s a very relevant cross section of any active, profitable market.
Recently Google has been placing a lot of emphasis on local and mobile search, it is the new gold rush, especially with mobile, already more than half of local searches originates from a hand held device and this will only increase in the future.
At Main Street Marketing we stay at the forefront of the latest search engine optimisation and mobile marketing development, so that our clients can benefit from it, give us a call to discuss your campaign.